Tally

MEET TALLY.

Tally is the main character in the the Tally game, which is a Chrome extension that opens up the world behind your computer screen. Tally is your friend, who can sense when trackers and other algorithmic behavioral influencers are nearby. The project is about data collection to show players the amount of data that is being collected on them and raise awareness about its impact. Data collection creates a filter bubble in which websites use an algorithm to guess information about the user based on their location and search history. This game is being created as a part of the Spring 2018 Digital Humanities class “Humanities Startup” at Davidson College under the direction of Dr. Owen Mundy.

MY ROLES

Each person in the 10 person class works on two teams. I work on the Illustration and Narrative teams. For Illustration, I create graphics for the game, which is mostly the Product Monsters (game explained below). For the Narrative role, I compose the storyline and premise of the game, including plot, characters, setting, and other narrative elements. In these two areas, I have created the following:

MEET VILIKON.

Vilikon is Tally’s enemy who realized that he could grow more powerful by absorbing the data from your computer. To collect as much data as possible, he created an army of data trackers called Product Monsters.

When you land on a page, sometimes (using variable interval positive reinforcementl) a Product Monster appears to remind you that you are always being watched. The character of the Product Monster is matched to the meta tags using page data. These are matched to potential product categories in the IAB Taxonomy and used to determine the monster that appears. You want to avoid the monsters! The player should try to avoid collecting them – Tally calls out “A monster is nearby, be careful!”

The more monsters you collect, the higher in the leaderboards you rank. The goal is to use the web without being tracked, and to not be noticed on the leaderboards.

Briefcase Product Monster – triggered by words such as “job,” “career,” “work,” etc.
Pacifier Product Monster – triggered by words such as “baby,” “family,” “childcare,” etc.

When you land on a page, sometimes (using variable interval positive reinforcementl) a Product Monster appears to remind you that you are always being watched. The character of the Product Monster is matched to the meta tags using page data. These are matched to potential product categories in the IAB Taxonomy and used to determine the monster that appears. You want to avoid the monsters! The player should try to avoid collecting them – Tally calls out “A monster is nearby, be careful!”

The more monsters you collect, the higher in the leaderboards you rank. The goal is to use the web without being tracked, and to not be noticed on the leaderboards.