I have experience with social media both professionally and personally. During the summer of 2018, I worked remotely for Swimming World Magazine with six other interns to post to Instagram and Twitter. My role was to post to the news outlet’s social media pages every Thursday for 17 weeks. I would make two posts to Instagram – one news related pulled from the website and one funny re-post from another account (teams, coaches, swimmers) – and two posts to Twitter – one interacting with a tweet we were tagged in and the other again related to news from the website. I would also cover a session during a broadcasted swim meet to live Tweet, and link news articles from our website to Instagram stories, encouraging viewers to swipe up to connect to our site.
Our coordinator, Diana Pimer, said our group of interns was the best class to date. We saw our most growth on Instagram. On May 1, we had 111K followers on Instagram and by the end of the 17 weeks, we had 117k followers. One contribution I specifically made that helped the account’s growth was suggesting to change the SWM Instagram account from a personal account to a business account. I explained to our coordinator that it would give an increased demographic breakdown and deeper post analytics about what content works best.
I also suggested that we take the polls that we present on our website and put them on our Instagram stories to a) encourage more user interaction, and b) help people realize the existence of the polls on our website.
While growing our social media accounts was a group effort, as a competitive person, I made it my goal to consistently have some of the top posts. To do this, I found patterns in what types of posts were most successful, keeping in mind the type of news article people were most interested in, what athletes users wanted to see more about, what our followers found to be funny, etc. To prepare for my weekly post, I would do research on what was happening in the swimming community while also keeping an eye on what other interns were posting to make sure we did not repeat content.
This experience was valuable to me because it allowed me the opportunity to combine my interests in social media and communication with swimming. Being an intern for Swimming World Magazine was a unique way to contribute to the swimming community in a way different from being on an NCAA team.
I personally use other social media apps past Instagram and Twitter, and am comfortable learning new apps and social media environments when, inevitably, a new social media space is created.